A study on promotion strategies and application effectiveness of fitness influencers in the internet era

Please use this identifier to cite or link to this item: https://rep.vsu.by/handle/123456789/49482

Title:	A study on promotion strategies and application effectiveness of fitness influencers in the internet era
Authors:	Du Yi Novitsky, P. I. Novitsky P. I., scientific supervisor
Keywords:	"Healthy China" strategy content marketing digital transformation fitness influencers national fitness promotion strategies social media user engagement China
Issue Date:	2025
Publisher:	Витебск : ВГУ имени П. М. Машерова
Citation:	Du Yi. A study on promotion strategies and application effectiveness of fitness influencers in the internet era / Du Yi ; scientific supervisor Novitsky P. I. // Молодежь XXI века: образование, наука, инновации : материалы XII Международной конференции аспирантов и молодых ученых, Витебск, 5 декабря 2025 г. : в 2 т. – Витебск : ВГУ имени П. М. Машерова, 2025. – Т. 2. – С. 273-274. – Библиогр.: с. 274 (4 назв.).
Abstract:	This study aims to establish a scientific, progressive influencer promotion strategy system and compare its effects with traditional traffic-oriented models, providing theoretical basis for improving the effectiveness of online fitness promotion.
URI:	https://rep.vsu.by/handle/123456789/49482
ISBN:	978-985-30-0286-7
Appears in Collections:	2025, Т. 2