Please use this identifier to cite or link to this item:
https://rep.vsu.by/handle/123456789/35880
Title: | Advertising as specific means of communication |
Authors: | Mounir Antonious Samir |
Keywords: | advertising cognitive linguistics manipulation persuasion psychic semiotics the addresser the lexical component когнитивная лингвистика реклама язык рекламы |
Issue Date: | 2022 |
Publisher: | Витебск : ВГУ имени П. М. Машерова |
Citation: | Mounir Antonious Samir. Advertising as specific means of communication / Mounir Antonious Samir // The Youth of the 21st Century: Education, Science, Innovations : Proceedings of IX International Conference for Students, Postgraduates and Young Scientists, Vitebsk, December 9, 2022. – Vitebsk : VSU named after P. M. Masherov, 2022. – P. 138–140. – Bibliogr.: p. 140 (5 nam.). |
Abstract: | The effectiveness of advertisements has always been a crucial and contentious issue in the advertising world, and international businesses today must communicate with customers from various linguistic and cultural backgrounds in order to successfully sell their goods in various markets. |
URI: | https://rep.vsu.by/handle/123456789/35880 |
ISBN: | 978-985-517-981-9 |
Appears in Collections: | The Youth of the 21st Century: Education, Science, Innovations : Proceedings of IX International Conference for Students, Postgraduates and Young Scientists, Vitebsk, December 9, 2022. – Vitebsk : VSU named after P. M. Masherov, 2022. – 402 р. |
Files in This Item:
File | Description | Size | Format | |
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138-140.pdf | 289.02 kB | Adobe PDF | View/Open |
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