Advertising as specific means of communication

Mounir Antonious Samir

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Заглавие:	Advertising as specific means of communication
Авторы:	Mounir Antonious Samir
Ключевые слова:	advertising cognitive linguistics manipulation persuasion psychic semiotics the addresser the lexical component когнитивная лингвистика реклама язык рекламы
Дата публикации:	2022
Издательство:	Витебск : ВГУ имени П. М. Машерова
Библиографическое описание:	Mounir Antonious Samir. Advertising as specific means of communication / Mounir Antonious Samir // The Youth of the 21st Century: Education, Science, Innovations : Proceedings of IX International Conference for Students, Postgraduates and Young Scientists, Vitebsk, December 9, 2022. – Vitebsk : VSU named after P. M. Masherov, 2022. – P. 138–140. – Bibliogr.: p. 140 (5 nam.).
Аннотация:	The effectiveness of advertisements has always been a crucial and contentious issue in the advertising world, and international businesses today must communicate with customers from various linguistic and cultural backgrounds in order to successfully sell their goods in various markets.
URI (Унифицированный идентификатор ресурса):	https://rep.vsu.by/handle/123456789/35880
ISBN:	978-985-517-981-9
Располагается в коллекциях:	The Youth of the 21st Century: Education, Science, Innovations : Proceedings of IX International Conference for Students, Postgraduates and Young Scientists, Vitebsk, December 9, 2022. – Vitebsk : VSU named after P. M. Masherov, 2022. – 402 р.