Медиаконцепт «Витебск» в региональном газетном дискурсе

Abstract

Цель статьи: рассмотреть и разграничить понятия "концепт" и "медиаконцепт", уточнить специфику последнего, представить авторскую методику и описать медиаконцепт "Витебск". = In modern linguistic science a language is examined already not only as a means of communication but also as a special social and cultural phenomenon. In the consciousness of each person a special language picture of the world (LPW) which is one of bases of determination of social identity is built. The extreme importance in studying of LPW belongs to the notion of concept. In the presented article theoretical and practical aspects of functioning in regional newspaper space of a concept of Vitebsk which is identified as a media concept, are considered. The theoretical part of the work is devoted to the description of features of the contents and structure of the media concept. In the practical part of the article, on the material of the largest newspapers of Vitebsk Region, the description of the media concept of Vitebsk is submitted. The author’s method offered for this purpose includes allocation of connotative segments of the concept, and also the representative lexemes defining their meaning and content filling.