Cultural and Semiotic Interpretation of the Pragmatics of Belarusian, Egyptian, and UK Advertising Slogans

Please use this identifier to cite or link to this item: https://rep.vsu.by/handle/123456789/45317

Title:	Cultural and Semiotic Interpretation of the Pragmatics of Belarusian, Egyptian, and UK Advertising Slogans
Authors:	Mounir, A. S.
Keywords:	slogans advertising communication cultural context
Issue Date:	2024
Publisher:	Минск : Беларуская навука
Citation:	Mounir, A. S. Cultural and Semiotic Interpretation of the Pragmatics of Belarusian, Egyptian, and UK Advertising Slogans / A. S. Mounir // Молодежь в науке – 2024 : тезисы докладов XXI Междунар. науч. конф. молодых ученых, Минск, 29–31 окт. 2024 г.: в 2-х ч. – Минск : Беларуская навука, 2024. – Ч. 1. Аграрные, биологические, гуманитарные науки и искусства. – С. 503–506.
Abstract:	Slogans are an important part of advertising communication tools that are aimed at attracting the attention of the target audience and reflecting the key message of a brand.
URI:	https://rep.vsu.by/handle/123456789/45317
ISBN:	978-985-08-3209-2 (ч. 1) 978-985-08-3208-5
Appears in Collections:	Научные публикации 2024