Imiona antycznych bogin w nazewnictwie zegarkow

Abstract

В статье рассмотрены особенности имен древних богов. = In the first part of our text there is a definition of chrematonimy and the description of the phenomenon of transonymization. Then we analyze the names of the watches, which are identical to the names of the goddesses of ancient Greece and Rome, taking into account the fact that names of this type do not inform about individual features of chronometers, and only a reference to the denotate allows for numerous associations, for example in the advertising discourse. We conclude our considerations by summarizing the features of the names under examination and discussing some of the functions that they perform in social communication.