A comparative study on the globalization and localization development of the Chinese and American professional basketball leagues (NBA and CBA)

Lu Wenjia

Please use this identifier to cite or link to this item: https://rep.vsu.by/handle/123456789/49510

Title:	A comparative study on the globalization and localization development of the Chinese and American professional basketball leagues (NBA and CBA)
Authors:	Lu Wenjia Novitsky P. I., scientific supervisor
Keywords:	CBA comparative study globalization localization NBA professional Basketball Leagues баскетбольные лиги глобализация локализация China
Issue Date:	2025
Publisher:	Витебск : ВГУ имени П. М. Машерова
Citation:	Lu Wenjia. A comparative study on the globalization and localization development of the Chinese and American professional basketball leagues (NBA and CBA) / Lu Wenjia ; scientific supervisor Novitsky P. I. // Молодежь XXI века: образование, наука, инновации : материалы XII Международной конференции аспирантов и молодых ученых, Витебск, 5 декабря 2025 г. : в 2 т. – Витебск : ВГУ имени П. М. Машерова, 2025. – Т. 2. – С. 287-289. – Библиогр.: с. 289 (3 назв.).
Abstract:	The purpose of this study is to compare the development models of the NBA and CBA in the processes of globalization and localization, exploring the patterns of professional basketball leagues in cross-cultural contexts and providing references for the development of professional sports leagues in China.
URI:	https://rep.vsu.by/handle/123456789/49510
ISBN:	978-985-30-0286-7
Appears in Collections:	2025, Т. 2