Алгарытмічная культура і спажыванне медыя

Abstract

В статье рассматриваются подходы к изучению алгоритмичной культуры, когда культурная идентичность потребителей зависит от персонифицированных практик медиа-потребления. = The article explores approaches to the study of algorithmic culture. The problem of cultural identity is heavily dependent on the user’s practices of personalized media consumption. The article is a presentation of new understanding of the concept of algorithmic practices of new media consumption as a process of building a multi-level filter system information about user accounts which are their algorithmic identities. The article expands the term of algorithmic culture in the cultural discourse, which increases the possibility of a critical cultural studies analysis to describe the mechanisms of the process of "social maturation", the result of which is the cultural identity of the Internet users.